Course Content
Module 1: Introduction to Marketing
Introduction to Marketing
0/5
Understanding core marketing principles.
The marketing mix (4Ps): Product, Price, Place, Promotion.
Conducting market research and customer analysis.
Developing marketing strategies for business growth.
Case studies on successful marketing campaigns.
Module 2: The Business Environment
0/5
Business structures: sole proprietorship, partnerships, corporations.
Key stakeholders and their impact on business.
Economic, political, and legal factors affecting businesses.
Analyzing global and local business environments.
Sustainability and corporate social responsibility (CSR).
Module 3: Business Communication
0/5
The importance of effective communication in business.
Types of business communication: verbal, written, digital.
Crafting professional emails, reports, and presentations.
Communication barriers and how to overcome them.
Crisis communication and managing corporate reputation.
Module 4: Business Resources
0/5
Managing financial, human, and technological resources.
Workforce planning and productivity management.
Budgeting and financial planning in business.
The role of technology and digital tools in business growth.
Ethical considerations in business resource allocation.
Module 5: Human Resource Management
0/5
The role of HR in business success.
Employee recruitment, selection, and retention strategies.
Performance management and appraisal systems.
Motivational theories and leadership styles in HR.
Employment laws and workplace ethics.
Module 6: Fundamentals of Finance
0/5
Introduction to financial statements and balance sheets.
Budgeting, forecasting, and cash flow management.
Financial ratio analysis for decision-making.
Introduction to investment strategies and risk assessment.
The role of finance in business sustainability and growth.
Level 3 Diploma in Business Management (120 Credits)
Previous
Next
Login
Enroll Now